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scarequotes commented on the word cord never
http://mediashift.org/2015/04/how-cord-cutters-and-cord-nevers-became-cord-compromisers/
But a look back at how the landscape has evolved shows, that for the very vocal “cord cutters” (those who seek to reduce their dependence on traditional cable channel bundles) or “cord nevers” (those who propose that they will never pay for a traditional cable channel lineup), the universe of content they sought at price points of their choosing never seemed to materialize. In both cases, it seems that perception has swerved far past and missed reality.
September 14, 2015